Preserving brand identity – distortion-free product packaging
Ensuring Unilever's brand identity is consistent through
As part of its continuous improvement, Affinity has always looked for the best way to reach its consumers.
Therefore, one of the main goals of the portfolio expansion was to meet the diverse requirements of customers in terms of age, breed, and specific dietary needs due to health restrictions.
To meet these demands, the "extended gamut" separation concept was introduced in the reproduction process. This concept allows for an expanded color space through additional ink colors beyond the CMYK model, resulting in improved color accuracy, better image fidelity, smooth color gradients, and reduced machine setup time, thus leading to lower production costs.
The extended gamut concept is primarily utilized in the flexographic printing process. Therefore, transitioning from roto to flexo was a logical step, resulting in a 40% reduction in production costs when compared directly.
Through the process transformation and adaptation,
it becomes possible to achieve a high design standard while expanding the product portfolio at lower unit costs.