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Packaging Artwork for FMCG

The moment a design becomes packaging.

Packaging artwork, also known as mechanical artwork, transfers a packaging design onto the technical drawing, with all texts, logos, mandatory information and barcodes. The result is the first file that contains exactly what will later be on the shelf.

What packaging artwork includes

A design shows the look and feel, often still with placeholders. In the artwork, we build it at full size for folding carton, pouch or label. We place ingredient lists and nutrition tables according to your specifications, add logos, country-specific icons and barcodes, and make sure legal requirements such as minimum font height are met. Colors are already set up in separations, for example a brown back-of-pack text in the correct Pantone color.

One file as the single source of truth

The artwork is where all content comes together for the first time, for one specific country and one specific variant. After that, the content no longer changes: repro prepares the file for print but no longer touches texts, positions or sizes. That's why everything has to be right in the artwork.

Repro in mind – product artwork built for print

What an artwork has to deliver is clearly defined in our industry. Our difference lies in looking ahead: because we are responsible for repro ourselves, we build details the way print needs them. Small text on a colored background is set to overprint, because knocked out it cannot be printed cleanly. Barcodes get the necessary quiet zone from the start, so they don't need to be enlarged later and suddenly no longer fit the layout.

Flexible entry point

Whether the design comes from us or from your creative agency, we start wherever you need us. For portfolios with many country and variant versions, the artwork can also be automated with Automated Artwork.

Your design is ready? Let's turn it into artwork.

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