CoCo – Click.Consume.Connect – A Podcast
Artwork on Autopilot: Automated Artwork – the smart evolution of packaging data production.
Monday, 9:30 a.m.: While you're drinking your second coffee, an email arrives from product management. “Small change to the artwork - when can we have it by?” You smile inwardly. In the artwork world, “small” means about as much as “short” at the dentist.
Two weeks, three correction loops and five “final adjustments” later, you ask yourself why the placement of a tiny sustainability logo of all things could trigger a complete process marathon.
This situation is not an exception for many companies, but a frustrating routine. Packaging design and artwork production regularly turn into time-consuming patience games with unpredictable outcomes - devouring resources that were actually planned for innovation and growth.
Artwork production –
rethought
What if this entire process could be largely automated? If the creation of precise artwork no longer took weeks, but only hours? What if human error could be drastically reduced? At Linked2Brands, we have developed just that - a highly automated, data-driven artwork production that sets new standards in productivity and precision.
Innovative Automated Artwork solution –
revolutionizes the entire packaging production process
1. Intelligent content consolidation
The real bottleneck in artwork production often lies not in the graphic design, but in the correct compilation and integration of complex content. Automated content consolidation ensures that relevant content is merged efficiently and without errors - based on a few precise parameters. The result: what used to take days and be error-prone is now done in seconds - with 100% accuracy.
2. Complete process automation
Unlike traditional tools that only optimize individual aspects of the artwork process, our solution offers fully automated, headless artwork production:
- Automatic generation and placement of complex design elements
- Seamless integration of barcodes, nutritional information and multilingual content
- Automatic preflight to identify potential information gaps or inconsistencies
The aha moment –
is this really possible?
YES! The most common reaction when we present our solution is disbelief - followed by enthusiasm. Many companies have resigned themselves to the limitations of traditional artwork processes and are unaware that full automation is already a reality today.
The question is no longer whether artwork processes can be automated - but whether your company is ready to take the plunge into this new era.
At Linked2Brands, we understand that every business is unique. That's why we offer a no-obligation consultation to understand your specific challenges and explore together which transformation opportunities could be of particular value to you.
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Your direct contact person
Dominic Lampert
Head of Technology & Applications
Linked2Brands Germany
Mattweg 1
77971 Kippenheim
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