Perfect Packaging Artwork
One product. Every channel. Instantly.
Ten different images of a deodorant spray, produced in minutes for ten different countries. A 360° animation of a snack bag – against changing backgrounds. Beer labels that respond to current events – tailored for Facebook, Instagram and Twitter. This isn't a vision of the future. It's what we make possible for our customers today.
The challenge
consistency in a fragmented brand world
Brands invest heavily in their identity – in colours, materials, typography, seasonal variants and global communication. But the more digital touchpoints come into play, the harder it becomes to protect that investment consistently. Is the brand logo still clearly recognisable when a drinks can rotates in an animated 3D view? Anyone who spots their favourite product on their smartphone should recognise it instantly – and sense that the brand personality behind it rings true.
This is precisely where our role lies: mediating between brand and consumer.
Our approach
input quality as the foundation for everything
High-quality visual content doesn't appear out of nowhere – it needs a solid foundation. That's why we place great emphasis on the precise preparation of all data within a single artwork file: logos, images and text must be scaled and positioned exactly, so that the result lives up to the care that went into the original product design.
Grip, an online tool that automates the production of visual content for consumer goods, helps make this happen. Instead of creating every image by hand, the system draws on a structured data source – delivering consistent output across all marketing channels and customer touchpoints.
Your direct contact person
Dominic Lampert
Head of Technology & Applications
Linked2Brands Germany
Mattweg 1
77971 Kippenheim
+49 7825 92991-634
dominic.lampert(at)linked.global
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