The basis is a color profile. It describes how a specific printer prints on a specific substrate. If none exists yet, we create it: during fingerprinting, a test chart is printed under real production conditions and measured. The measurements are used to build the profile, which repro then uses to prepare the data. The method is well established in the industry. What matters is that it is carried out properly and maintained over time.
With a new substrate, a new printing process or a change of printer. A switch can quickly affect 60 to 80 motifs, all of which need to be adapted to the new conditions.
A pasta manufacturer moved its packaging from film printed in gravure to kraft paper printed in flexo to make it recyclable. The paper turned out to be particularly difficult to print on. For cases like this, we create profiles for the exact combination of substrate and press, so the brand remains recognizable on the new material.
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