issue no. 6

the magazine

Dear Reader,

This sixth edition of LINKED is to sharpen our awareness of the things that enrich our lives. Both large and small.

LINKED describes the long journey a coffee bean makes before consumption. This issue highlights the high demands on packaging. And it also includes a report on gold and its fascination.

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We wish you an enjoyable read.
your Linked team


Coffee for the world

Coffee is grown in around eighty countries on or close to the equator. Coffee is the world’s most important traded commodity after oil. And it is the most frequently consumed beverage after water. Half of the world’s population drinks at least one cup of coffee a day. The planet has roughly 15 billion coffee trees, and about 100 million people earn their living directly or indirectly from growing coffee.

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Gold - the light of the gods

The Incas referred to gold as the “tears of the sun”. The Pharaohs used it as a burial object. The Spanish Conquistadors crossed the Atlantic to find the legendary “El Dorado”. To this day, our fascination with this precious metal runs literally like a “golden thread” through the history of humanity.
Since human beings first discovered gold, only 190,000 tonnes of it have been found across the planet.

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Touch point Packaging

Until the mid-nineteenth century, grocers sold “raw goods”. Tea, coffee and other goods came in simple chests, barrels, sacks and other containers. Shopkeepers did sometimes sell “house blends” and guaranteed the quality of their products with their name. These goods started to attract customers from further afield and therefore needed to keep longer. Manufacturers began to print their names – and the associated promise of quality – on their packaging.

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Can printing

How does the design find its way onto the aluminium spray can?
In fact a great deal of technical expertise goes into making these everyday items. Even branding and printing the cans is a highly skilled job.

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