
In today's digital world, the connection between physical products and digital information is playing an increasingly important role. Connected packaging is an innovative approach that combines products with digital technologies to create a variety of benefits for businesses and consumers. But what exactly is behind this concept and what impact does it have on the packaging value chain?
Connected packaging enables consumers to interact with packaging via various technologies such as QR codes, NFC tags or augmented reality. These interactions create a digital bridge between brands and consumers, offering far more than traditional packaging ever could.
Key advantages for brands and consumers:
An important aspect of connected packaging is the transition from traditional barcodes to more advanced 2D Data Matrix codes. GS1, an international organization that develops standards for global trade, is driving this change.
The 2D Data Matrix code offers a higher data density compared to the traditional barcode and allows more information to be stored in a smaller space. This enables companies to provide not only product-related data, but also more extensive information such as:
Personalized product recommendations based on previous interactions
What should not be overlooked is that in the field of 2D codes on packaging, gamification immerses consumers in interactive experiences and rewards them with exclusive content that increases engagement with the product beyond the usual. As a brand, you gradually receive more and more individual and highly personalized information about each of your customers.
Practical applications of connected packaging gamification:
At Linked, we are building the bridge from the physical packaging world to the parallel universe of the digital world.
Through our expertise as a premedia packaging agency, we provide support in the area of connected packaging:
For any inquiries regarding connected packaging, Stefan Hills is your ideal point of contact, possessing all relevant connections and relationships with key partners in this field. Whether you have questions or specific requirements, Stefan can guide you to the right experts and solutions – simply reach out to us, and we'll connect you with the perfect resources to elevate your packaging into a powerful digital touchpoint!
Ready for it?
Tune in to the podcast series "Click. Consume. Connect." hosted by Güneri Tugcu (Global Director Partnerships & Business Development at r-pac) together with Stefan Hilss (CEO of Linked) and discover exciting conversations with industry experts about the digital future of packaging.